Our goal

Our goal is to utilize social technology to empower women in every sense, while simultaneously upholding their potential, credibility, and dignity. We understand that beauty is not defined by hair or skin color, body type, or age, but rather by feeling like the best version of yourself.
The limited availability of offers and hair services for afro-textured or curly hair results in people traveling abroad to access the necessary products, services, and expertise. Alternatively, some choose to cut their own hair at home.

We acknowledge that hairdressers are attempting to include offers for afro-textured hair, but they face challenges in earning clients’ trust and improving their skills.
While several smaller retailers offer products and services for people with curls and afro-textured hair, tend to get lost among the major players in the market, who focus on costly solutions for straight hair.

Ultimately, we aspire to become a sustainable platform that supports local professionals and freelancers and serve as a one-stop-shop for an easily accessible library-style display of services, customer loyalty, and rewards.

Fun fact: Lalla’s grandmother’s name was Daba!


Our vision

Our goal is to utilize social technology to empower women in every sense, while simultaneously upholding their potential, credibility, and dignity. We understand that beauty is not defined by hair or skin color, body type, or age, but rather by feeling like the best version of yourself.
The limited availability of offers and hair services for afro-textured or curly hair results in people traveling abroad to access the necessary products, services, and expertise. Alternatively, some choose to cut their own hair at home.

We acknowledge that hairdressers are attempting to include offers for afro-textured hair, but they face challenges in earning clients’ trust and improving their skills.
While several smaller retailers offer products and services for people with curls and afro-textured hair, tend to get lost among the major players in the market, who focus on costly solutions for straight hair.

Ultimately, we aspire to become a sustainable platform that supports local professionals and freelancers and serve as a one-stop-shop for an easily accessible library-style display of services, customer loyalty, and rewards.


Our Values

At Daba, we recognize that your hair is an essential part of expressing your confidence, identity, and personality. We understand that our values and approach to our work have an impact on our customers, community, and partners in various ways.

For this reason, we picked out the top 4 values that represent Daba, how we want to work as a team and how we meet the world 🙌